In this article, I am going to give a detailed SEMRUSH review.
So I’m going to start by saying something super obvious here if you have a website or a blog or a channel, whatever it is, what’s the one thing we all want more visitors, right?
I did warn you it would be obvious, so whatever your business is, you can’t do anything without traffic if you have an online presence.
I get asked the most, not just from social media and people reaching out by email but other business owners in real life who want to try and have some success online.
How do I get more visitors or more views? That’s why I wanted to take some time to share a tool I love called SEMRUSH.
Now, if you haven’t heard of SEMRUSH, this is a tool that is like a one-stop shop for getting more traffic.
It’s got a ton of different SEO tools, and it can help you analyze your website and all your competitors to see how to climb up the rankings.
Also, help you to see what content people are looking for, what they’re searching for, and how you can get in front of them because that’s the whole aim.
Suppose people don’t see you. You can’t show them that you have value or a good offer for them or great content.
So I’m going to give you a walkthrough here today of some of the things that semrush can do and how it helps with traffic by showing you how to improve your SEO.
As far as prices are concerned, it does cost more, and I think that’s probably the only thing that makes people debate whether or not to get it, so we want to see today if it’s worth the cost of just under a hundred dollars per month.
Now I started using SEMRUSH around eight years ago when I was trying to find a better way to do keyword research, and that’s probably still the main reason I open it up to this day.
Okay, so let’s open it up, and I’ll show you what it can do; the first thing we’re going to look at quickly is auditing a website.
This is a simple way to improve your SEO rankings by fixing any apparent problems or making tweaks to the pages you have.
You can do this for any website, but you’re probably going to start by looking at your own, so you can go here and set up a project.
This means you don’t have to keep repeating this step every time you check your site.
So you can keep track of what changes over time because SEMRUSH is just going to show you what you need to do to improve.
You’ll have to make those changes yourself, whether that’s creating content, fixing errors, or creating backlinks.
Once you do that, you’ll see that SEMRUSH did help and ultimately that you’re getting more traffic.
So having your domain as a project lets you do that. But, of course, you’ll probably want projects for your main competitors, too, so you can keep an eye on what they’re doing.
Like if they have pages that are getting a lot of traffic or new stuff, they’re publishing, and so on, I’ll just be using any site as an example to check its health.
This will help us understand what we need to work on, and that could be specific errors or duplications or just making sure that all these search engines can crawl your site and use that information to give you a ranking in the world of SEO.
Unlike the real world, you do want everyone to be able to crawl all over you.
SEMRUSH will look at each page of your site and give you a bunch of suggestions for how you can improve the SEO, that could be simple stuff like making an article or a blog a little longer, or it might tell you domains where you should try and get backlinks.
You can compare yourself with your competitors in terms of ranking, keywords, and so on.
I’m going to move on now to the main thing.
I like to use SEMRUSH, and that’s keyword research.
Honestly, just because of time, I won’t cover a fraction of what you can do here.
Still, I’m planning on doing a lot more detailed look at some of the other tools and uses of SEMRUSH;
Let’s look at my favorite SEMRUSH tool called keyword magic now;
If SEMRUSH were entirely just this one tool, I’d still pay the same price for it because it’s that helpful, and the reason I say that is I think there used to be a time where you could almost sit down with a piece
of paper and come up with some clever ideas of niches to target or interesting keywords you might know have been able to get ranked.
But unfortunately, those days are pretty much over, so the only way you have any chance of ranking on keywords is if you find long-tail keywords that you can compete on just in case you don’t know long-tail means multiple words together.
Suppose you search dog training; that’s a short tale keyword now. In that case, this long-tail versus short-tail keywords thing is significant because established websites will be ranked highly on most of these short-tail keywords in their niche.
So even if a new product or idea appears in that niche with new keywords around it, they will quickly get ranked higher if you both produce content about it.
So you’ve got to be competent to find long-tail keywords that you can deliver on by giving the people what they are searching for; if you do that over and over, that’s how you make it work and build up your credibility and grow your audience and climb the rankings.
So let’s look at an example:
So you can see what results you get and what all the data means, you need new content to target something you can rank on.
You pick something, let’s say calendar apps. Now you know you’re probably never going to compete on calendar app as a keyword so let’s see what else we can find.
You have all the keyword results here, and you can filter them quickly with these tabs, so broad match is very general, and I think you’re better off using the phrase match, so you keep your keywords close to what you intended exact match here will narrow it down more and related is narrower again.
Okay so you can see how the amount of results changes as we go through these tabs, but there’s a lot to work with here so this column down the left is also super helpful because it gives me a bunch of suggestions for the more extended tail keyword groups for me to look at so I can quickly see if there’s anything useful or interesting that jumps out at me.
So what are we looking for here well the main thing is the two columns that show the number of searches per month, and this one here keyword difficulty percentage gives you a portion of how difficult it will be to get in the top 20 results on Google organic search.
One percent would be super easy, and 99 is doesn’t even bother trying, so we want this keyword difficulty percentage to be as low as possible.
So I like to look for things around 20 to 30 percent or less again if possible, which means that the search volume will probably be lower too, but that’s okay.
What’s great about this tool is that it allows you to find many of these easy targets and start ranking them, and then the more you do that, the better your site becomes, the more traffic you get.
And if you like, you’ll be able to go after more complex, more popular keywords as time goes on this is because when you start getting traffic, Google receives more information about your site, your internal links, and how long people stay on a page and so on.
This means they can see your site as valuable and trustworthy and so it becomes more credible and gets pushed up in the rankings, and at the end of the day.
That’s why SEMRUSH is worth the money because even though there are free tools out there or cheapish ones that give you some keyword results, they don’t show you all these amazing low competition keywords with the same quality of data.
If you can’t find keywords that you can rank on, then you’re just wasting your time spinning your wheels creating content that will never be seen, or it will take forever for your site to grow.
So as I said, this keyword magic tool is why I love SEMRUSH because it’s what made me able to get my sites ranking and monetized much sooner than I would have been possible with the free or lower-cost alternatives.
The increase in traffic more than pays for the cost of it every month it’s also important to remember that this isn’t just a one-off job you can’t just find.
One good keyword and put out a few pieces of content and that’s it, no this is going to be an ongoing process you want to be constantly looking for new keywords to target so you can keep growing and ultimately increasing the amount of traffic to your site.
Now who do I recommend SEMRUSH for well anyone who has a site or a channel that needs more traffic or for anyone who’s doing their SEO and wants a tool to help them make the best decisions for creating content that will be the easiest to rank like many others .
I’m sure I initially held back on using SEMRUSH because of the cost, but I tried using some of the cheaper and even free tools out there found some success, but it felt more like luck and often wasted time trying to rank on something that took too long, or that didn’t bring me enough traffic.
When I even got it ranking, so with SEMRUSH, I found that the data it provides is much more reliable consistent trustworthy and as a result, I’ve been able to see faster rankings in google, and I got loyal traffic off the back of that which has more than paid for the cost of using this many times over.
Let’s say you find 50 keywords that have shallow competition, and as a result, they only have, let’s say, 40 searches a month, but when you put that together, that’s potentially 2 000 people as traffic to your site every month, and that’s not even considering all the other SEO improvements SEMRUSH can help you make.
Also, it’ll save you a ton of time, too, once you have all your regular projects and searches and competitors saved so you can quickly see what’s happening so. There’s a link below in the description that will let you sign up for a free trial if you haven’t done so already, and I recommend that you give it a go I found it extremely helpful over the years, particularly for helping to improve my site but mainly as an absolute beast when it comes to working out what content I can create that will find an audience and bring me significant traffic.